Let's build
ventures together
Are you open to exploring new creative and disruptive opportunities for your organization? Then Venture Building is the right vehicle for you.
Benefits of Venture Building
Build a future-proof portfolio
Enter new markets, technologies & customer groups to make sure your company stays relevant for many years to come
Enable transformational innovation
Make use of the nature of venture building to tackle innovation outside of the core business and away from incremental changes
Environment outside of internal restrictions
A success factor of venture building is that the corporate can be kept in close proximity, but far away enough to be quick and agile
Skills & knowledge of experienced founders
Through partnering with us, you gain access to entrepreneurs, marketers, developers and designers with experience in building ventures
mastering both worlds
EXPLOITATION
vs
EXPLORATION
Exploitation
Corporate structures, processes and decisions are usually tailored towards efficiency and operational excellence. This is the core that ensures a business is working in the short and mid-term.
Exploration
To future-proof an organization though, regular exploration has to become a part of the portfolio. Through Venture Building, new markets & opportunities can be identified and fostered.
Our latest Venture
With ADD TO WATER, we combine two worlds to achieve one common goal: innovation for the beverage market. How can we make drinking water more enjoyable? How can we help people drink more water?
The answer: Individual flavour combinations for greater variety when drinking water. Together with Ottakringer, we are developing ADD TO WATER to revolutionise water consumption with fruity, natural aromas.
The mission: Drink with Joy!
“In TheVentury we found the perfect co-founder. They know what they’re doing, they ask the right questions and created the ideal team for our shared venture!”
Martin Eicher
Leitung Marketing & Innovation | Ottakringer
Venture Partner ADD TO WATER
What the media says
choose your starting point
Two paths to Venture Building
Corporate Venture Studio
If the budget and buy-in are there, the goal should be to set up a corporate venture studio and, thus, create a funnel of ventures.
or
Corporate Venture Project
Here we focus on just one venture. Due to the experienced team that draws on proven processes, the chances of success are significantly higher than with traditional start-ups.
how we do it
Our Process
Ideas don’t fall from trees. Also, they won’t appear if we all just wait for them. Through opportunity mapping, we are able to derive specific opportunities, based off our partners strategy. Once identified, we are able to kick-off multiple venture projects.
Before we start building our venture, we discuss the customization of the venture building process and set up a steering committee – an advisory board of key stakeholders who oversee and support the project.
In this first phase, we commit to understanding the market and the customers. Ultimately, we will have a clearly defined problem statement and a quantified impression of the opportunity size.
With the help of the first low-fidelity prototypes and market research, we will verify the existence and extent of the problem. Here we also draft the first potential solutions to explore in the next step.
This phase is all about discovering the best answer for the identified problem. We strive to find a problem-solution fit through high-fidelity prototypes, various experiments, and the design of a business model.
By now, the solution is already working and has its first customers. In this stage, the goal is to find and tweak a scalable business model, maximizing success and moving towards product-market fit.
Lastly, it’s time to scale and document processes so that a new operational team can take over the venture.
why clients trust us
Pulling in the right partner can allow you to build a dedicated team for your new venture, which can act outside the core organization, decreasing dependencies on your existing structures. We can support you with exactly that.
Speaking startup and corporate
Working with both, startups and corporates, we understand the different perspectives and what it takes to innovate in both environments.
We are founders
Many of our employees have founded their own companies and/or worked in early-stage startups.
30 portfolio companies
In the past years, we co-founded nearly 30 startups and managed to learn a lot about different industries.
Understanding the environment
As an innovation agency that offers various innovation vehicles, we know how to choose the right one for every challenge and understand the corporate dynamics, politics and needs.
dive deeper into the world of Venture Building
Discover our resources
Your Ultimate Venture
Building Checklist
These are the key considerations you should take into account before embarking on a venture building journey to ensure you set yourself up for success.
The latest articles
on our blog
Two days filled with innovation, leadership and technology – our takeaways from Copetri 2023.
Your contact partner
Alex Schuh
Venture Building Lead
Let's talk
Get in touch and let’s have a chat about how we can support your Venture Building journey!
