Let's build
ventures together.
Are you open to exploring new creative and disruptive opportunities for your organization? Then Venture Building could be the right vehicle for you.
why venture building?
EXPLOITATION
vs
EXPLORATION
Exploitation
The structure of a corporate is historically tailored towards efficiency and operational excellence. This comes with predefined hierarchies, processes and with a certain set of expectations.
Exploration
Venture Building allows corporates to explore new opportunities and markets outside of their structures and in an environment that is built for change, as well as uncertainty.
Reasons Venture Building makes exploring easier
Reduced complexity through less bureaucracy
New team composition with experimentation focused skills
More agility and speed through startup-like setup
Experienced entrepreneurs bringing the right mindset
Partnering up with TheVentury
We support corporates to overcome exactly these challenges. Pulling in the right partner can allow you to build a dedicated team for your new venture, which can act outside the core organization, decreasing dependencies on your existing structures.
Combining 2 worlds
Working with both, startups and corporates, we understand the different perspectives and what it takes to innovate in both environments.
Founders in the team
Many of our employees have founded their own companies and/or worked in early-stage startups.
30 portfolio companies
In the past years, we co-founded nearly 30 startups and managed to learn from different industries.
Understanding the environment
As an innovation agency that offers various innovation vehicles, we know how to choose the right one for every challenge and understand the corporate dynamics, politics and needs.
our approach
SHARED RISK,
Joint success
When founding new ventures, we like to distribute the risk between us and our partners and systematically try to minimize it by applying our hypothesis-driven approach. By having skin in the game, we put ourselves in the same boat and are also able to share success.
“In TheVentury we found the perfect co-founder. They know what they’re doing, they ask the right questions and created the ideal team for our shared venture!”
Martin Eicher
Leitung Marketing & Innovation | Ottakringer
Venture Partner ADD TO WATER
Martin Eicher
Leitung Marketing & Innovation | Ottakringer
Venture Partner ADD TO WATER
Our latest Venture
With ADD TO WATER, we combine two worlds to achieve one common goal: innovation for the beverage market.
How can we make drinking water more enjoyable? How can we help people drink more water?
The answer: Individual flavour combinations for greater variety when drinking water. Together with Ottakringer, we are developing ADD TO WATER to revolutionise water consumption with fruity, natural aromas.
The mission: Drink with Joy!
dive deeper into the world of Venture Building
Discover our resources
Your Ultimate Venture Building Checklist
These are the key considerations you should take into account before embarking on a venture building journey to ensure you set yourself up for success.
The latest articles on our blog
TheVentury’s Art Director Stefan Huber shares the latest advances in AI image generators and the implications for designers & artists.
Here is all you need to know about A/B testing, including helpful tools & insider tips by Miriam Boubachta, Head of Growth.
TheVentury’s Art Director Stefan Huber shares the latest advances in AI image generators and the implications for designers & artists.
Here is all you need to know about A/B testing, including helpful tools & insider tips by Miriam Boubachta, Head of Growth.
Test your hypotheses early to improve your understanding of your venture!
Christoph Hornik, Innovation Manager & Founder, shares how his entrepreneurial experience helps him in venture building projects.
time to get to know TheVentury
LET'S HAVE A CHAT
Get in touch and let’s talk about how we can support your Venture Building journey!
