You'Re probably asking yourself
- How can I test my idea before making a big investment?
- Am I targeting the right customer segment?
- Have I found a market for my product or service?
90% of innovation projects fail – let’s ensure yours doesn’t. Time to go out into the real world: translate your assumptions into hypotheses and test them through creating a minimal viable product (MVP) and gaining customer feedback. The goal is to keep minimizing risks while tweaking & adjusting the solution until it works.
HOW WE MAKE IT HAPPEN
Validation Roadmap
With the Validation Roadmap, you define a plan on which experiments you will conduct, in order to validate the hypothesis linked to your innovation project. This tool is all about finding the right experiments, as well as the ideal timing for those, based on a ranking of their importance.
What's it all about
Use this when
you want to find out if customers are interested in your product or service.
Outcome
A clear action plan and roadmap for validating your idea.
Next steps:
→ Customer Research
→ Smoke Test
→ Prototyping
→ MVP Development
Customer Research
Whether you are testing your value proposition, or designing your product, customer research helps you to gain a deeper understanding of your customers problems and needs. The key here is to find both the right questions and answers.
What's it all about
Use this when
you are just starting to test your idea and designing your product.
Outcome
Early evidence and qualitative insights about customer desirability and viability.
Next steps:
→ Prototyping
→ Smoke Test
→ MVP Development
Landing Page & Smoke Test
You want to make sure that your idea or new feature is actually facing sufficient customer demand, before spending resources on actually developing the solution. Smoke tests allow you to do exactly that: test certain features or aspect of your product, which do not yet exist, in order to avoid the costly development of products and features that no one is interested in.
What's it all about
Use this when
you have refined your product or service based on qualitative insights and are ready to conduct quantiative validation.
Outcome
Evidence on customer desirability and viability, and early insights about conversion rates and customer acquisition costs.
Next steps:
→ Prototyping
→ MVP Development
Prototyping
Let’s get our hands dirty! In the prototyping phase we are building the first actual physical touch-points with your customers. Testing your product design early in the process allows you to find out if customers will know how to use your product and get early feedback before making the leap into implementing the product.
What's it all about
Use this when
developing your product concept, or when you collected enough evidence to continue pursuing your idea.
Outcome
A clear-cut digital prototype, tested with customers
Next steps:
→ MVP Development
MVP Development
After you have built a first prototype and validated that your customers actually need a solution like yours, developing an MVP allows you to put a first product in the hands of your customers, which focuses on the most important features.
What's it all about
Use this when
you have enough evidence to build your product and start onboarding your first customers.
Outcome
A live product to serve customers, ready to iterate to product-market fit.
Next steps:
→ Scale
did you get curious?
Dig a little deeper
Explore our guides for helpful tips on how to validate your ideas.
The Innovation Validation Blueprint
How to tell the difference between a profitable idea and one that isn’t.
10 Experiment Types to Validate Your Idea
Find the best way to test your hypotheses and execute it sucessfully.
time to get to know TheVentury
LET'S HAVE A CHAT
Get in touch and let’s talk about how we can support your innovation journey!
