Viral Facebook Ad Campaign

superheldin logo
“TheVentury helped us to find out which key marketing channels work best for us. We also really enjoy working with the great team that has a lot of passion for what they do.”

Engagement

The promoted post received more than 350 shares, 1500 reactions & 250 comments

Effectiveness

We achieved a click-through-rate of 3,10%

Registrations

As a result over 1130 new users signed up for the platform

We targeted mums in Munich, Cologne and Berlin with an existing Facebook post to sign up for the free job platform.  This post went viral because mums linked other mums and friends all around Germany.
Over 350 shares, 1500 reactions, 250 comments  and 1130 Registrations.

The Problem

Getting mothers to register

Superheldin launched in May 2019 and had a goal to create more brand awareness. They had invested resources in social media but were looking to increase recognition among mothers.

Although there were various popular job platforms, the idea of having a dedicated platform for mothers only was something very new.

In order to get more mothers to sign up to the platform, Superheldin had to think about how to ensure that they appear trustworthy to their users.

Therefore, we had to put our focus on working towards that goal so that more and more mothers would register on Superheldin and also fill out their CV.

The Problem

Getting mothers to register

Superheldin launched in May 2019 and had a goal to create more brand awareness. They had invested resources in social media but were looking to create much more awareness among mothers.

Although, people have been using various different job platforms, the idea of having a dedicated platform for mothers only was something very new.

In order to get more mothers to sign up to the platform, Superheldin had to think about how to ensure that they appear trustworthy to their users.

Therefore, we had to put our focus on working towards that goal so that more and more mothers would register on Superheldin and also fill out their CV.

The Solution

Existing Facebook Post

Our hypothesis was that Facebook would prove to be a good marketing channel to get mothers and family-oriented women between 22-45 years to sign up.

To ensure that Superheldin appeared trustworthy, we decided to use an existing post, which already had a good amount of likes and comments.

Only a few days later, our hypothesis was validated and we could see the increase in registrations. The post went viral and achieved a lot of impressions and engagement. We received a few more hundreds of conversion from that campaign only.

The Solution

Existing Facebook Post

Our hypothesis was that Facebook would prove to be a good marketing channel to trigger mothers and family-oriented women between 22-45 years to sign up.

To ensure that Superheldin appeared trustworthy, we decided to use an existing post, which already had a good amount of likes and comments.

Only a few days later, our hypothesis was validated and we could see the increase in registrations. We received a few more hundreds of conversion from that campaign.

superheldin viral post

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