Retargeting with Catalog Facebook Ads
“TheVentury not only added value by optimizing our existing campaigns but also by exploring new growth channels such as E-Mail Marketing and Instagram to acquire new customers.”
Gunter Michl – Co-Founder Alfies
Add-to-Basket rate: 3,99%
Cost per Add-to-Basket: 0,18€
Cost per Purchase: 1,34€
Alfies is a startup from Austria that delivers beverages within 60 minutes around the city.
Aflies is a Growth Marketing client of ours and we have supported them with Social Media & paid ads. Our focus has been on running experiments on their Facebook channel.
The Problem
Decrease the cost per acquisition (CPA) from from 8€ to 5€
After couple of months working together on Facebook ads, we wanted to decrease the Facebook purchases from 8€ to 5€ with the same amount of transactions.
The Solution
Activating Catalog Facebook Ads
We created a Re-targeting campaign to reach website users who viewed a product in the last 60 days or added a product to the cart within the last 30 days but did not purchase in the last 7 days.
We chose the Catalog Ad type, because it automatically shows products and categories which the website visitors were looking for on Alfies.at.
The Ad ran for 14 days.
To achieve that we looked at the best performing audiences and found out that targeting website visitors already bring the most purchases.
By using catalog ads, we wanted to decrease the CPA from 8€ to <5€ for re-targeting audiences.
Our hypothesis was that people will more likely buy again when they see products which they are interested in.
Furthermore, we optimised the campaign on a Add-to-basket instead of purchase level, because past experiences have shown that this brings cheaper purchases for almost the same amount.
The Solution
Activating Catalog Facebook Ads
We created a Re-targeting campaign to reach website users who viewed a product in the last 60 days or added a product to the cart within the last 30 days but did not purchase in the last 7 days.
We chose the Catalog Ad type, because it automatically shows products and categories which the website visitors were looking for on Alfies.at.
The Ad ran 14 days.
To achieve that we looked at the best performing audiences and found out that targeting website visitors already bring the most purchases.
By using catalog ads, we wanted to decrease the CPA from 8€ to <5€ for re-targeting audiences.
Our hypothesis was that people will more likely buy again when they see products which they are interested in.
Furthermore, we optimized the campaign on a Add-to-basket instead of purchase level, because past experiences have shown that this brings cheaper purchases for almost the same amount.
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