You might find yourself right at the beginning of your entrepreneurial journey with a customer problem and a solution in your pocket. You might think that you have an outdated business model or are feeling the pressure of falling behind the curve of innovation and disruption in your industry. Where do you begin?
When starting an innovation project, we tend to think we already understand the problem and have a great idea about how to solve it. Often, it pays off to take a step back and to make sure you have understood the essence of the problem itself.
making innovation happen
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