Growth Marketing

Growth Marketing OR Growth Hacking is the act of maximizing and optimizing key metrics that influence business performance.

Growth marketing is about immediately measurable and profitable outcomes by leveraging the scale and immediacy of the Internet. It’s all about starting small and discovering where customer acquisition is possible, through iteratively distributing ad spend, tracking initial results, and optimizing every component of the customer lifecycle. Growth marketing involves the marketing, engineering, and product teams!

The goal is to build a growth engine that continuously drives business performance.