in this phase
You'Re probably asking yourself
- Which ideas are worth investing in?
- What trends should I be looking into?
- Should I enter a new market?
- What’s driving my customer expectations?
Kickstart your innovation process by looking into trends as well as evaluating a customer/business problem. The main goal in this phase is to have enough ideas ready that lead the path for defining a value proposition in the next phase.
HOW WE MAKE IT HAPPEN
Trend-Driven Innovation
What do our customers want next? This is probably a question that you have asked yourself before. With Trend-Driven Innovation, we help you to shed light on emerging customer expectations and how you can apply them to your business.
What's it all about
Use this when
you want to identify opportunities and generate ideas based on consumer trends.
Outcome
A list of prioritized ideas to kickstart your innovation journey.
Next steps:
→ Value Proposition Design
→ Business Model Design
Problem Framing
What opportunity or challenge should your team tackle next? Our problem framing process guides teams to align on the next thing to be tackled in line with the existing strategy. Together, we look at existing and emerging customer challenges, select the most pressing one, create a common understanding on the team, and set everything up to start tackling the next challenge.
What's it all about
Use this when
you want to discover new & transformative opportunities or tackle opportunities within an existing market.
Outcome:
Alignment around one clear actionable business opportunity that your team wants to tackle next.
Next steps:
→ Value Proposition Design
→ Business Model Design
→ Design Sprint
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