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Everything you need to know about the new data exploration (including the setup):
The new era of
Google Analytics 4 (GA4)
With GA4 becoming your one and only data source in the google analytics tool from July 2023 onwards, all companies are forced to adapt to the new way of data exploration.
In our 1-hour webinar, we will be explaining the main differences to Universal Analytics, the best practices for setting up your GA4-domain and the most important reports for your business.
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Head of Marketing
Why you should attend
With July 2023, Google deactivates all remaining Universal Analytic domains and making Google Analytics 4 an (almost) inevitable analytics tool for marketers and companies around the world. And even though the new GA4 environment sure takes some time getting used to, the new tool also promises more data accuracy, more room for customized reportings and new ways for data exploration. So buckle up and join the ride!
In our 1-hour webinar we want to dive deep into the following topics:
- The main differences between Universal Analytics & GA4
- What you need to know about setting up your GA4 domain
- A quick guide to the (default) reports
- How to navigate the exploration tab
Hopefully we can make you excited for GA4 and help you get settled in your new data exploration tool. Feel free to send in your questions ahead of the seminar here.
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Janina Lehr is passionate about building brands and developing creative campaigns for (digital) businesses. In her 6.5 years of experience, she has been working with big brands like Magenta, ÖBB, Klimaticket and L’Oreal Paris while also developing road to market strategies for early stage startups such as ADD TO WATER. As head of marketing at TheVentury, it’s part of her ongoing responsibilities to process and analyze the performance of their digital channels with GA4 to optimize and/or adapt their communication strategy.
interested in more?