in this phase
You'Re probably asking yourself
- Will anyone buy my product or service?
- Who could be my customer?
- Is this idea going to be financially sustainable?
Having selected an idea, the main goal of this phase is to work out a business model for it, and define exactly which value you want to deliver to your potential customers. You’ll also need to identify any assumptions you’ve made along the way, so you can test them out in the validation phase.
HOW WE MAKE IT HAPPEN
Business Environment Analysis
Beware, disruption. It is key to discover disruptive threats and opportunities of your business in an early stage, as business models aren’t built in a vacuum and are shaped and influenced by external forces. By conducting a Business Environment Analysis, we get an understanding of market forces, key trends, industry forces and macroeconomic trends.
What's it all about
Use this when
working on your current business model, or developing new business models and value propositions.
Outcome
A deeper understanding for the business model’s environment.
Next steps:
→ Value Proposition Design
→ Business Model Design
Value Proposition Design
Value Proposition Design helps you to tackle the core challenges of your business: what value does your business, product, or service provide to whom and in which way? This lays the foundation to create compelling products or services customers want to buy. Designing and testing various value propositions that match the customers’ needs is the goal.
What's it all about
Use this when
ideating new value propositions and business models, or before entering the validation phase with your existing idea.
Outcome:
A clearly formulated value proposition, based on customer jobs, pains and gains.
Next steps:
→ Business Model Design
→ Validation Roadmap
Business Model Design
Actively design your company’s business model – no matter if you are crafting a completely new business model, or changing an existing one. Business model design is part of your strategy to find your sustainable advantage!
What's it all about
Use this when
ideating new business models, or before entering the validation phase with your existing idea.
Outcome:
A clear business model and a list of hypotheses to test in the validation phase
Next steps:
→ Value Proposition Design
→ Validation Roadmap
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