After several months of experimentation and data analysis, we discovered we were dealing with more significant challenges: lack of user engagement, identified use cases, team resistance to switch to a new collaboration tool, and difficulty converting free to paid users due to unlimited free subscriptions and not defined product market fit.

Acknowledging these insights, VISPA pivoted from purely an enjoyable team-building tool to fostering engagement and quality virtual interactions for remote and hybrid teams. This strategic shift involved defining new user personas, understanding their needs, and creating new hypotheses and a validation roadmap.

Although this mission didn’t result in the expected growth, it provided valuable lessons and highlighted the importance of pausing, reflecting, analyzing, and adjusting on time when something isn’t working effectively.