Viral Facebook Ad Campaign
Growth Marketing • Social Media • Strategy
Superheldin (German for “female superhero”) is a job platform that aims to alleviate the shortage of skilled workers by offering more flexible working arrangements. They bring family-friendly companies together with parents who want to work.
new users signed up for the platform
click-through-rate of the ad campaign
reactions, comments & shares of a single post
TheVentury helped us find out which key marketing channels work best for us. We also really enjoy working with a great team that has a lot of passion for what they do.
CEO & Founder
How we made it happen
Getting mothers to register
Superheldin launched in May 2019 and had the goal to create more brand awareness. They had invested resources in social media but were looking to increase recognition among mothers. Although there were various popular job platforms, the idea of having a dedicated platform for mothers only was something very new.
In order to get more mothers to sign up for the platform, Superheldin had to think about how to ensure that they appear trustworthy to their users. Therefore, we had to put our focus on working towards that goal so that more and more mothers would register on Superheldin and also fill out their CVs.
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