case study

STRUCINSPECT

Increasing visibility and reaching new customers through validation, web development and a growth-driven marketing strategy.

case study

STRUCINSPECT

Increasing visibility and reaching new customers through validation, web development and a growth-driven marketing strategy.

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Developing a sustainable digital marketing strategy

Service
Growth Marketing & Web Development

Client
STRUCINSPECT

Industry
Civil Engineering and Technology

Year
2021-2022

60,000+
Website visitors

500+
New leads generated

600%
Increase in LinkedIn followers in 8 months

5
Webinars hosted

THE CHALLENGE

STRUCINSPECT was looking for a partner who could assist them in the development and validation of their self-learning platform’s prototype, as well as in the establishment of an international digital marketing strategy, including enhancing their web presence to effectively connect with their customers.
 
They were facing the challenge of overcoming traditional industry conservatism, which made their innovative AI technology harder to introduce to decision-makers.
Website Design & Development

OUR APPROACH

Our collaboration with STRUCINSPECT commenced with the validation of their MVP, utilizing tests and LinkedIn campaigns that reached over 250,000 users.

Upon validation, we supported them in building the product and formulated a strategy to introduce open content on the website, aiming to boost traffic.

We developed an enriched website, updated regularly with resources, and served as a promotional platform for their SaaS offering. We also integrated video content production to engage users and enhance the digital experience.

Our strategy extended beyond product development to SEO, positioning STRUCINSPECT as a knowledge leader in the industry and optimizing for improved search engine visibility.

Website Design & Development

Performance marketing also played a crucial role, with custom content tailored to their audience and webinars for lead generation. These were widely promoted through LinkedIn, Facebook, YouTube, and Google Search campaigns.

Parallel to these initiatives, we created a robust and diverse content strategy, and implemented email marketing automation to maintain regular contact with registered users.

Additionally, we worked with STRUCINSPECT to establish their own marketing team, guiding their recruitment strategy and providing training to new team members.

Video Content Production

Digital Marketing Strategy

Blogs
Paid Campaigns
Webinars

THE OUTCOME

Our collaboration enabled STRUCINSPECT’s transition from an MVP to a market-ready product with a solid marketing strategy. The website became a hub for industry knowledge with 60k+ visitors. Our content and social media strategy boosted their LinkedIn followers from 80 to 600+ in less than eight months.

Our SEO efforts enhanced website visibility, and our lead generation efforts via webinars resulted in 250+ leads. Overall, we generated 500+ new leads and facilitated STRUCINSPECT’s emergence as an industry thought leader, equipping them to support infrastructure stakeholders more effectively.
K+

website visitors

+

new leads generated

0 %

LinkedIn followers growth

About STRUCINSPECT

STRUCINSPECT operates the world’s first Infrastructure Lifecycle Hub for digital infrastructure inspection and lifecycle management.
 
Founded in 2019 as a joint venture of PALFINGER, VCE Vienna Consulting Engineers ZT GmbH and ANGST Group, STRUCINSPECT provides expertise, digital services, and services for digital inspection of essential infrastructure.

Your contact partner

Miriam Boubachta
Head of Growth Marketing

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