case study
Sportradar
Co-developing a three-month in-house academy focused on Growth Marketing that fostered a culture of innovation and learning within the organisation.
case study
Sportradar
Co-developing a three-month in-house academy focused on Growth Marketing that fostered a culture of innovation and learning within the organisation.
Co-developing the Sportradar Marketing Academy
Service
Innovation Culture Training & Growth Marketing
Client
Sportradar
Industry
Sports Technology
Year
2023
3
Months integrated trainee program
5
International trainees
3
Marketing departments + HR & Operations involved
„We’re excited to see the many positive effects of running our first in-house marketing academy. In a great collaboration and with their valuable expertise, TheVentury helped us realise the impact on recruiting, employer branding, candidate onboarding, team development, knowledge management and education and many more wonderful side effects.”
Nikolaus Beier
Senior Vice President – ad:s (Sportradar Marketing Services)
Sportradar
THE CHALLENGE
OUR APPROACH
In a workshop involving all relevant internal stakeholders, clear goals and limitations were established. Following this, TheVentury formulated the overall program and curriculum in collaboration with the leaders of three marketing departments.
Five international trainees were recruited by Sportradar’s HR department. To lay a solid foundation of advanced knowledge in digital and growth marketing, TheVentury provided expert trainers for the program’s initial two weeks. Subsequently, the trainees underwent two weeks of intensive, department-specific training within each of the respective marketing units.
After the training phase, the participants were assigned to the departments that best matched their preferences, interests, and potential for long-term engagement. This allowed them to fully engage in daily operations.
Bi-directional performance feedback loops and quality assurance initiatives were implemented at least every two weeks to ensure the goals of the academy were reached.
THE OUTCOME
The results of the program were highly encouraging. Of the participants, four trainees accepted long-term positions within the company, indicating the success of the academy in attracting and retaining talent. Throughout the duration of the program, the trainees’ average rating consistently remained at an impressive 9/10 or above, demonstrating their satisfaction and engagement with the quality of training received.
Moreover, the academy had a notable impact on employer branding through the social media reach of content related to the program, enhancing the company’s reputation and visibility.
The academy also served as a strong value proposition in recruiting trainees, ensuring that the candidates we attracted were of high caliber. Furthermore, the internal trainers from different units reported improvements in the process of documentation. They also noted the smooth onboarding of trainees who, thanks to the academy, entered their respective roles with a high skill level.”
months integrated
trainee program
international trainees
marketing departments + HR and operations involved
Latest Updates
About
Sportradar
Sportradar is the world’s leading sports technology company, at the intersection between sports, media and betting with 3,900 full-time employees in 20 countries.
More than 1,700 sports federations, media outlets, betting operators and consumer platforms across 120 countries rely on Sportradar’s know-how and technology to boost their business.
Your contact partner
Josef Gasteiger
Innovation Principal
& Content Specialist
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