We developed a corporate influencer initiative for the four SPAYCE team members, and also set up a company LinkedIn page for distributing knowledge within the organization. Our initial steps involved a thorough analysis of prior activities and the digital footprints of all participants and the SPAYCE brand.

The team quickly gained valuable skills and insights on the importance of individual communication about their expertise and brand, as well as how to foster and strengthen connections. Building on these insights, we developed tailored content strategies for each team member and the SPAYCE brand, adjusting their communication channels as required.

Every participant, whether individual or the company itself, concluded the initial stage with a fully prepared three-month editorial calendar and a backlog of additional content.

This marked the beginning of our coaching phase, during which the team started producing content, attracting new followers, interacting in novel ways, and enhancing their overall social media presence. Regular weekly one-on-one sessions ensured sustained, long-term activity. Monthly team meetings were used to evaluate past initiatives, identify opportunities for improving internal communication, share newly gained insights, or strategize about coordinated communication efforts