Creating an integrated digital shopping and payment app - from idea to testing
Prototyping • UI Design • UX Testing
About Scan&Go
A scanning app that makes grocery shopping an easy and convenient experience, by combining scanning products and paying for them in one go. The Scan&Go team (part of the RBI intrapreneurship program) managed to build a high-fidelity, functional prototype of their app within 5 days.
5
days from sketch to Hi-Fi prototype
18
sketches made
25
interviews with potential users
Visorjan Koja
Intrapreneur
Scan&Go
How we made it happen
Challenge
How to get from a rough sketch to a pitchable prototype?
After the development of the initial idea, the Scan&Go team approached us to help with the design and conceptualization of the User Interface of their application.
Coming from a business background, the Entrepreneurs required expertise in User Interface Design in order to convert their vision into an attractive product while helping them to keep their users’ experience in mind.
Approach
Using Google Design Sprints to move forward
Starting with the users’ goals we laid out the content and screen sketches from the client and grouped and labelled them in a logical way, which now represents the backbone of the application. We created a professional-looking, high-fidelity and clickable prototype that matches their brand identity and took possible pain points of the customer journey into account.
An inexpensive way to truly test their hypothesis and the desirability of their product before it will be built by developers. By the end of day 4, the prototype was ready to be tested by real users or presented to potential investors.
Result
From banking to digital product design
As part of RBI Innovation Garden, four employees of RBI Albania developed their business idea of an integrated scanning and payment app with the ultimate goal of pitching their product to Albanian supermarket chains.
TheVentury helped them during the initial phase to develop the user interface for their app and built a Landing Page to measure desirability of their product.
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