Launching a crowdfunding campaign for pocket sky
Crowdfunding • Kickstarter • Community Building
About pocket sky
Pocket Sky is a pocket-sized light therapy wearable that indulges you with a lift of energy and a brighter mood. Just like the sun it uses soft blue light to suppress the production of melatonin, the sleep hormone, enhancing your wakefulness, performance and well-being in a natural way.
€109k
raised at the end of the campaign
5
hours to reach the initial goal of €20,000
779
supporters from 48 countries
With the great support of TheVentury, Kickstarter was an effective tool for us to initially promote our Pocket Sky wearable.
Mark Wallerberger
Co-Founder
Pocket Sky
How we made it happen
Challenge
How to launch a successful Kickstarter campaign?
On average there are more than 500 projects online in technology alone! But only a handful of them is successfully funded. What makes a project successful? It’s not magic, it’s preparation! Simply setting up a campaign and launching it is not sufficient. Running a successful campaign is hard work and needs a lot of preparation upfront.
Approach
The first 24 hours of every crowdfunding campaign are crucial. Creating momentum is important for your community (nobody wants to be the first supporter), your ranking on the platform (only then can you benefit from the community on the platform), and the press (they like winners). How did we create this momentum for Pocket Sky?
We build up a community of more than 3.000 potential supporters upfront, which were impatiently waiting for the launch. We did this through setting up a website, building up a community on social media, creating leads through performance marketing, supporting storytelling, and managing the whole crowdfunding project from preparation until the end of the campaign.
Result
Crowdfunding is a great way to raise money, awareness and support for your project or product. That is why Pocket Sky decided to launch on Kickstarter and asked us for help. Thanks to a great product, team and thorough preparation we reached our goal within less than 5 hours!
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