EXECUTING CORPORATE INNOVATION AT ÖBB
Prototyping • Agile Project Management • Intrapreneurship
The Austrian Federal Railways, known as ÖBB, is the leading mobility and logistics provider in Austria. Almost 300 million passengers and 100 million tonnes of various goods were transported to destinations all across Europe in a sustainable and environmentally friendly way. Employing more than 42000 people, the ÖBB is the socio-ecological backbone of the Austrian economy.
Prototypes From Two Teams in Two Months
Interviews With Customers
Ideas During the Experiment-Driven Design Thinking process
Head of Open Innovation
Österreichische Bundesbahnen (ÖBB)
How we made it happen
There are a lot of challenges when you decide to develop a cross-functional and company-wide intrapreneurship program. From selecting the most promising topics that fit into the overall portfolio strategy and selecting the right candidates with a strong pattern and opportunity recognition to strategically establishing the program in the company and finding support on a department basis. One of the most challenging things in this year’s program however was to design it in a fully remote but highly engaging way.
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