case study

Mavie Aponect

Supporting the launch of the Mavie Aponect app with a Growth Marketing strategy to build an active user base.

case study

Mavie Aponect

Supporting the launch of the Mavie Aponect app with a Growth Marketing strategy to build an active user base.

Growth Marketing support for the app launch

Service
Growth Marketing

Client
SanusX GmbH

Industry
Digital Pharmacy

Year
2023

Ad impressions
6,000,000+

App Downloads
3,500+

THE CHALLENGE

Mavie Aponect aimed to establish an active user base rapidly and increase medication orders via their digital pharmacy app, thus they needed a strategic partner to orchestrate the app’s launch and oversee the subsequent growth marketing initiatives.

Organic Content
Paid Ads

OUR APPROACH

To address Mavie Aponect’s goals, we crafted a comprehensive marketing strategy, identifying and validating potential target audiences. Our approach encompassed managing Mavie Aponect’s social media channels and establishing performance marketing on platforms like Google, Meta, Microsoft Advertising, and Apple Search Ads.

To create additional touchpoints and increase user activity, we also formulated and successfully implemented a strategy for email campaigns, push notifications, and content cards within the app.

In addition to our digital efforts, we aided Mavie Aponect’s B2B customer acquisition by providing out-of-home marketing support and creating promotional flyers.

out-of-home campaign

THE OUTCOME

Our holistic marketing efforts produced significant results for Mavie Aponect. Through the ads, we generated over 6 million impressions and more than 3,500 app downloads, which substantially contributed to building an active user base and boosting in-app orders.
 
Furthermore, our support in out-of-home marketing and promotional material creation assisted in attracting B2B pharmacy customers.
+

ad impressions

+

app downloads

About Mavie Aponect

Mavie Aponect, a digital healthcare startup under SanusX GmbH, offers a user-friendly app that revolutionizes the way individuals manage and order their medications. The platform enables users to pre-order their required medications swiftly and conveniently, irrespective of the time.
 
Mavie Aponect effectively streamlines the medication acquisition process, ensuring healthcare becomes more accessible and manageable.

Your contact partner

Antonina Todorova
Senior Growth Expert

sounds interesting?

Let's talk

Get in touch and let’s have a chat about how we can support your Growth Marketing journey!