case study
Mavie Aponect
Supporting the launch of the Mavie Aponect app with a Growth Marketing strategy to build an active user base.
case study
Mavie Aponect
Supporting the launch of the Mavie Aponect app with a Growth Marketing strategy to build an active user base.
Growth Marketing support for the app launch
Service
Growth Marketing
Client
SanusX GmbH
Industry
Digital Pharmacy
Year
2023
Ad impressions
6,000,000+
App Downloads
3,500+
THE CHALLENGE
Mavie Aponect aimed to establish an active user base rapidly and increase medication orders via their digital pharmacy app, thus they needed a strategic partner to orchestrate the app’s launch and oversee the subsequent growth marketing initiatives.
OUR APPROACH
To address Mavie Aponect’s goals, we crafted a comprehensive marketing strategy, identifying and validating potential target audiences. Our approach encompassed managing Mavie Aponect’s social media channels and establishing performance marketing on platforms like Google, Meta, Microsoft Advertising, and Apple Search Ads.
To create additional touchpoints and increase user activity, we also formulated and successfully implemented a strategy for email campaigns, push notifications, and content cards within the app.
In addition to our digital efforts, we aided Mavie Aponect’s B2B customer acquisition by providing out-of-home marketing support and creating promotional flyers.
out-of-home campaign
THE OUTCOME
ad impressions
app downloads
About Mavie Aponect
Your contact partner
Miriam Boubachta
Head of Growth Marketing
sounds interesting?
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