Surpassing the yearly revenue goal by almost 100% via a holistic growth marketing approach
Growth Marketing • CPA Optimization • Scaling
About Jolly
Jolly is an Austrian producer of pencils, colouring materials, school and arts & crafts equipment. As a company with rich traditions, they have been making colouring fun for kids since 1965. Their products range from pencils through aqua colour to fingerpaint. Above all, Jolly’s mission is to ensure multiple generations of kids grow up with trustworthy, safe and fun options for school and hobbies.
192%
Revenue Goal Completion Rate
€4-8
Sustainable Cost-Per-Acquisiton on €10 Target
4:1
Return-on-Ad-Spend Ratio
TheVentury has been our partner over multiple years and has helped us grow substantially. The collaboration was easy going, fun and professional. It helped us set foot in new markets and channels.
Clemens Ellmauthaler
Head of Marketing
Jolly
How we made it happen
Challenge
Jolly was looking for a solution for two of their problems. Firstly they were struggling with Cost-Per-Acquisition (CPA) being too high. In addition to that, they were also having problems with entering different markets – Germany, Hungary, Croatia and Slovenia. What they needed was to find a channel that would help them reach their target audience most efficiently.
Approach
We created campaigns and optimizations on various funnel steps and channels across the different markets. This included a strong focus on Facebook Advertising and Google Ads. Furthermore, the channels Bing Search Ads and Pinterest were also established and validated.
Result
While the target CPA was 10€, we reached a long-term sustainable CPA ranging from 4€-8€ depending on the campaign.
Furthermore, we accomplished a 192% goal completion for the 2020 revenue goal. While the goal was to reach 520.000€, 1.000.000€ in revenue was achieved by November 2020. As a result, Jolly came out of the COVID-19 lockdown with the highest revenue in the company’s history.
time to get to know TheVentury
LET'S HAVE A CHAT
Get in touch and let’s talk about how we can support your innovation journey!
