Creating a pilot corporate influencer program to boost visibility and empower employees to actively communicate to their networks.
Future-proofing the portfolio of Ottakringer Getränke AG and revolutionizing the beverage market by building a successful new venture outside of their core business.
Social Media Empowerment & Competence Marketing
Corporate Influencer Program
Increase in reach on LinkedIn
Personal network growth in 3 months
Likes, comments & shares
“Josef Gasteiger and the TheVentury team supported us in approaching the topic of corporate influencers in a new way and increasing our presence on Linkedin. We were thrilled by the steep learning curve and the great outcomes. Many thanks for the great support!“
VP Workplace Experience and Culture
We created a pilot corporate influencer program with five selected leaders based in Austria.
After an initial listening phase where we learned more about the participants, we created a group workshop training them on the benefits of actively communicating as individuals about their expertise and their brand, as well as how to best create content on LinkedIn (the channel of their choosing).
Then we split the program into 5 individual streams. We coached each participant separately and created an individual content roadmap together with them, with focus topics and fitting tonality.
After that, the team started to produce content, build up new followers, engage with other people in a new way, and raise their overall social media profile. Weekly check-ins made sure that a sustainable and long-term activity was kept up.
As a result of the program the personal networks of the participants on LinkedIn grew up to 31% in just 3 months. Their personal reach also increased signifcantly – up to +160%. Combined, the group generated more than 4.500 likes, comments and shares. Plus, they received real-life feedback about their increased visibility on social media from.
increase in personal reach
personal network growth in 3 months
likes, comments and shares
Your contact partner
& Content Specialist
Get in touch and let’s have a chat about how we can support your Corporate Influencer journey!