New Webinar: How to foster innovation culture in companys. Join us on October 5, 2023 13:00 - 14:00 CET.

User Personas – Advice by Pooja Ahluwalia

User Personas are the best way to find and define your target audience.

“Fasten your seatbelt. It’s going to be a bumpy night.”

Originating from 1950s “All about Eve”, this is the quote Pooja Ahluwalia chose to describe her startup-mentality. Out of context this might have sounded weird, but these words are coming from someone that loves working with startups.

“More than anything what excites me most is to see the commitment and love they have for building something unique and innovative.”

This mentality of not only sharing knowledge but also learning so much about the industries and their respective challenges is what made Pooja a vital part of Vienna’s startup community: She works as a Growth Marketer at TheVentury, Mentor for TheGrowthbase as well as a lecturer at FH St.Pölten. Now she recently helped our ELEVATE teams with solving a really important problem:

Who is your customer?

Following Valentina’s workshop on “What problem is being solved” Pooja asked our teams a significant question: “Whose problem is being solved?”. Clearly identifiy and articulate your User Personas. If you don’t know whom the product is tailored for, how do you know who to ask for feedback? How do you know who to target in your marketing efforts?

That’s why Pooja’s workshop was centered around creating specific user personas: Exemplary customers to represent and visualise their challenges. What problem do they need solving, what is their motivation? How would they get to know your company? What values do they associate with? Pooja helped the teams with creating two personas each, even going as far as naming them and finding a representative look.

Without understanding why a specific user would use your product, you will not be able to approach the right people.

Pooja’s “secret” tip

Her number one tip to give to startups is to not start working on marketing once you think your product is ready. Instead seek feedback and validation through all channels – Always involve your customer in product development. And, of course:

Stick to the lean approach – work with hypothesis driven tests from day one.

 

BUT WAIT, THERE'S MORE

Want to stay up to date with the latest innovation content? There's plenty more where this came from. Subscribe to our newsletter today.

CHECK OUT MORE

Digital Channel News: August & September 2023 Roundup
The most exciting and essential updates from the world of Social Media, curated monthly for you by Content Specialist Josef Gasteiger.
Beyond Algorithms: Ethical Considerations in AI Enhancements
Explore the intersection of ethics and AI in modern business. Dive into the challenges and solutions for integrating AI responsibly in product decisions.
How to leverage corporate academies for employee training
Taking a closer look at all the benefits of in-house corporate academies and why they are the future of business learning & growth.

Get in touch

Interested in working together? Contact us and let’s talk about how we can support your innovation journey!

Thanks for your signup!

Your Guide should be in your inbox shortly. If you don’t find it straight away, make sure to check your spam folder!