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Storytelling – Advice by Michael Buchecker

In order to get your audience curious, you'll need to be able to tell a good story.
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Don’t explain. Never. Telling a story is not about explaining, it is about getting your audience curious to learn more and go the next step with you. You will never be able to explain anything sufficiently in a pitch.

Let me tell you a story: Once upon a time there was a group of ambitious, hardworking entrepreneurs. They had a great idea and provided an invaluable service – yet they did not have any success when pitching their idea. They tried to convince people, they explained their vision – Nothing seemed to help.

Until Michael Buchecker came around – and explained them good storytelling.

The power of storytelling

See what I did there? This blog could have started out the old-fashioned way, but that wouldn’t really have caught your interest – would it? That’s what we learned in Michael’s ELEVATE workshop – how to build your story and get others excited about your idea.

His #1 tip to share with a founder:

Don’t explain. Never. Storytelling is not about explaining, it is about getting your audience curious to learn more and go the next step with you. You will never be able to explain anything sufficiently in a pitch.

Why does that matter?

“Simple – you can have the best idea in the world, if you can’t get others excited about it, you will sell yourself short.” Well-prepared communication is sadly often underestimated: There is a lot of examples of ideas and products that failed due to ineffective communication.

Over the years Michael Buchecker has worked with around 250 startups – most of them from high tech areas that provide products that are hard to explain. In workshops and coaching he taught them how to find their own compelling startup-story and how to pitch it to an audience.

Michael Buchecker on ELEVATE Batch 3

“This year’s batch is amazing!”

After having worked with various incubators and accelerators over the years Michael decided to share his expertise with batch 3. In his opinion, the focus on bots and applied AI as well as the provision of growth hacking and development support clearly differentiates ELEVATE from other accelerators.

When asked what comes to mind when thinking about the “Lean”- model taught there, he smugly replies by quoting Back to the Future: “Roads? Where we’re going we don’t need roads.” – Lean means effective and important: the best ideas are not worth anything if they don’t solve a problem. Being aware of what value you really provide to your customer is critical for positioning and finding your story.


So, what is your story?


Applications for ELEVATE Batch #4 – Pre-Register now

Don’t be shy and apply😉

ELEVATE is coming back in 2019 – Join the ELEVATE family and pre-register now! You’ll get hands-on coaching, as well as IT-development and growth marketing support.


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