Get ready for the latest news! Keep yourself informed and empowered with our monthly summary of the latest advancements, product launches, and insights across popular digital platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, Google, YouTube, and more. Curated monthly, just for you!
Tap the links in the beginning to find out more information about each of the topics.
LinkedIn Ads: Lookalike Audience are no more: On February 29, 2024, LinkedIn’s lookalike audiences will be discontinued. This means that new lookalike audiences can’t be created and existing lookalike audiences can’t be edited. Existing lookalike audience data will no longer refresh, and a lookalike audience will become a static lookalike audience. Any active campaigns using lookalike audiences will continue to deliver using the static audience.”
Newsletter getting new features: Since Newsletter readership triples year-over-year, its time they get new features and analytics
- LinkedIn Ad: Promoted Article as Lead Magnets: when a company page posts an article to LinkedIn, admins will have the option to promote it, which will include the capacity to add a CTA button, like “Unlock Article”, that requires user sign-up to read the rest.
You will be able to separate your IG, FB and Messenger Accounts: With Europe’s data privacy protecting Digital Markets Act (DMA) set to come into effect in March, Meta has today announced some additional data control options for EU users, which will enable them to completely separate their Facebook, Instagram, and Messenger presences, if they so choose.
Meta removes more targeting options for ad campaigns: An important note for Facebook advertisers, with Meta announcing that it’ll be removing and/or consolidating some of its detailed ad targeting options, either because they’re not widely used, are too granular, or they relate to topics that “people may perceive as sensitive.” While its not clear yet what will be removed, its bound to be related to interests that target elements aligned with health, race, and/or ethnicity.:
“Pay or Okay” charging for consent to keep on tracking is under scrutiny: Privacy rights advocacy group noyb is supporting a new complaint, filed with the Austrian data protection authority, alleging the company is breaching EU law by framing a choice that makes it far harder for users to withdraw consent to its tracking ads than to agree
- Nighttime Nudges should get teens to shut it down for the night: Building on its latest round of teen safety features, Instagram has announced new nighttime nudges, which will prompt users to turn their damn phone off when they’re using it late at night.
- Instagram enables users to create custom stickers from still image posts.
- Meta Launches Initial Test of Read Receipts Opt-Out in DMs.
Circle to Search coming to Android: The feature will allow users to search from anywhere on their phone by using gestures like circling, highlighting, scribbling or tapping on text, videos or images.
AI Gemini Chatbot coming to Google Search to assist with content: All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords
Thumbnail A/B testing is coming soon: YouTube’s thumbnail testing option will enable creators to upload three thumbnail variations for each video, then run them in a comparative test for up to two weeks
That wraps our monthly channel news roundup! Did we miss anything? Did something surprise you? Tell us! And happy venturing!