Living the easy way, quitting the 9-to-5 and founding a startup. Is it really that easy? Well, there are some things you should know first.
Here is how to choose between qualitative and quantitative experiments and avoid the most common mistakes when testing your hypotheses.
Validating your idea and talking to customers is a crucial first step to ensure there is a market need for your product or service.
At TheVentury, supporting sttartups is part of our DNA. That’s why we get to work with people launching new products on a daily basis. Even though Customer Development & Lean Startup are not new concepts when it comes to launching a new product, we still see people making the same mistakes over and over again. […]
Even today, many traditional marketers and managers think about growth hacking or growth marketing as some sort of fluffy trend that belongs to the startup world. What we see from such conversations is that people still have many misconceptions around the topic of growth marketing.
10 weeks ago, we decided we needed to explore the Asian market while preparing our pitch for our latest venture BotBase at the RISE conference in Hong Kong.
The CEO of Tinder was asked to share the big secret. How can users increase their chances to get matched? Spoiler: it’s not really a big surprise and hardly a secret.
Innovation, Tech, Marketing and more in one place. TheVentury’s key learnings from Fifteen Seconds Festival 2019: The future is gonna be fun!
The Lean Startup Summit 2019 in Berlin, and Steve Blank’s three Lean Startup key principles – explained by Max Unger.
Lean Startup and Steve Blank’s three key principles, explained by Max Unger.