3 mistakes you should avoid before launching a new product

At TheVentury, supporting sttartups is part of our DNA. That’s why we get to work with people launching new products on a daily basis. Even though Customer Development & Lean Startup are not new concepts when it comes to launching a new product, we still see people making the same mistakes over and over again. […]

What the (growth) hack? Growth Hacking explained!

Even today, many traditional marketers and managers think about growth hacking or growth marketing as some sort of fluffy trend that belongs to the startup world. What we see from such conversations is that people still have many misconceptions around the topic of  growth marketing.